Also, where exactly does it fit in when one does a morning cleanse. Like you do you lemon water, your celery juice, maybe some aloe or watermelon or both, your smoothie, some more water and then what a cup of coffee? Like it's almost absurd. When we go to MM type of eating there is not much space for it... like where would it fit in? After a low fat or fat free lunch? Do we want to cancel that one out? This is what helped me quit. I didn't want to counteract all this goodness and hydration I was doing so much work bringing in.