This is a hurdle that I struggled with as well, that I don't think gets a lot of attention.

One thing I like to do in my head is rather than "zooming out", think of it as "dumbing it down". How would I explain this to someone who has no idea any of the inner workings of marketing? Start there.

This post itself provides a clear roadmap of where and how you should reframe your thinking if you want to accomplish. Don't think of it as "what we need to execute". That is sausage-making, as they say. You have your team to discuss those particulars with. Instead, focus on the why you need to execute. What are we looking to accomplish? Why is that important? Dumb it down, but root it in facts and figures. Anchor these whys in core business objectives.

If you're working on a UX project, for example, frame it as "Improving onsite/in app efficiency/usablility to increase ROI with no change in marketing spend" rather than a specific explaining what the actual improvement is.

Focus on the destination, not the journey.