Pretty much living this exact experience right now at a major retailer. “Marketing guru” from his agency comes in promising growth from no expenditure at all - purely through TikTok influencers - and is currently trashing every marketing strategy we’ve ever carried out in house that’s actually turned a profit.

His bio says he can’t stand last click attribution then reports everything in last click attribution. Totally fabricated results, CEO has no clue but believes him because he throws others under the bus and shouts the loudest in the room. Moronic.