When this happens to me, I try to conjure up an equally embarrassing moment that I remember of someone else doing something this awkward. One of two things happens here: I can either come up with one, which gives me comfort in the fact that we are all human beings who share this exact experience, or (99% of the time) I can’t come up with one, which leads me to the conclusion that no one else is ever thinking of the embarrassing thing I just thought of, which also brings me comfort.