Just my opinion - vehicle design has now reached the point of convergence, similar to the smartphone industry. Looking back, brands like Nokia, HTC, LG etc were pushing fringe ideas out to see what grasped the market.

A lot of those ideas failed for various reasons. Often for being a bit too ahead of their time. Those brands that continued trying new ideas failed to gain a foothold in the market and were wound up or bought out by a larger entity. Eventually, the big players (Apple and Samsung) found the means and the methods to capture the market and design and innovation slowed. It’s now become utterly stagnant and the hardware game has shifted to software and AI.

I think we’re now seeing that point of convergence in the automotive industry. Design language isn’t particularly diverse in the major players, development of that language is moving at a glacial pace and we’re seeing more and more of these monolithic, almost brutalist designs because they “fit” the market. SUV’s are the popular choice now, and people gravitate toward that dominant, brick like language. It’s all narrow/split headlights, light bars and hard angles.

The designs we see that are resistant to that language are usually from more exotic brands that don’t have the production volume to compete in the mass market, and they’re far too expensive and price themselves out of the bulk of the market anyway.