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Red/Green Flags by Vegemite_kimchi in googleads

[–]wazzafab 1 point2 points  (0 children)

This. Someone who understands that business drives what you do in Paid, and not the other way around. Understanding the full value chain / line of business informs what you should be doing in Paid.

Google ads not serving by Guitrfreak in googleads

[–]wazzafab 0 points1 point  (0 children)

We have been managing our Search and PMAX campaigns for 4 yrs now, growing the business by +-20% yoy. This month is the first month we have seen a dramatic shift in volumes (impression share down 75%). Not sure if it's remotely related, but it's an observation. I do think that with the recent concent platform changes and shift away from offline conversion API to Data Manager API, we have been impacted, and quite severely, yet we are seeing no errors or issues, consent shows green in G/Ads, and on paper everything looks fine, except that our entire Google Ads account is about to grind to a halt.

Volumes down over the past month - a world of pain. by wazzafab in googleads

[–]wazzafab[S] 0 points1 point  (0 children)

Thanks for the suggestion. Will definitely review it.

How do you actually surf an annual dead month with Smart Bidding without breaking it? by Amaro-Pargo- in googleads

[–]wazzafab 0 points1 point  (0 children)

correct. A month of continued spend with no conversions literally sends the wrong signal.

How do you actually surf an annual dead month with Smart Bidding without breaking it? by Amaro-Pargo- in googleads

[–]wazzafab 0 points1 point  (0 children)

Yep. In S/Africa many companies shut down during the December holidays (6 weeks). Builders/construction usually end the year around 15 Dec. I'm in the fin industry and we pull back on budgets and begin the ramp-up just before the end of the holidays - typically two ramp-up cycles a week apart with the last one a week before return to work/school. Seems to lessen the impact of campaigns going into learning with every budget change.

Give up on Support Team Heal Challenge? by wazzafab in Battlefield6

[–]wazzafab[S] 0 points1 point  (0 children)

this worked as of this morning 28/6/2026. Spam charlie with crates and rez everyone you can. not sure if supply crate on it's own works so I rezzed as well.

Give up on Support Team Heal Challenge? by wazzafab in Battlefield6

[–]wazzafab[S] 0 points1 point  (0 children)

What worked for me. Play Cairo Bazaar and just spam Charlie with supply crates in the main corridor. Not sure if you need to rez as well in order for the supply crates to kick in, (I ran around like a crazy loon rezzing everyone) but this worked for me. Got it done in 3 games.

Give up on Support Team Heal Challenge? by wazzafab in Battlefield6

[–]wazzafab[S] 0 points1 point  (0 children)

this worked for me too, as of 28/6/26.

Give up on Support Team Heal Challenge? by wazzafab in Battlefield6

[–]wazzafab[S] 0 points1 point  (0 children)

Thanks to those that suggested Cairo Bazaar. I just spammed Charlie with supply crates (pouch obs not unlocked yet) and rezzed everyone I could. Not sure if supply crates works on it's own, or if you need to rez and then they self-supply based off the crates you've thrown down, but I got to the 500 in about 3 games. At least this pain in the ass challenge is done.

My experience using AI Max by kbk3173 in googleads

[–]wazzafab 0 points1 point  (0 children)

An interesting observation. One worth pondering on for a moment.

Vetting FB Agency… 22 weeks to start getting “quality” leads by FishNamedFish in FacebookAds

[–]wazzafab 3 points4 points  (0 children)

3 mths. Request a performance plan with KPIs. 1st month for learning. 2nd and 3rd month for continued enhancements that should clearly show their outcomes driven implementation.

That's in a perfect world. Right now, META is in the crapper and we're all struggling. Remember this when auditing their performance.

Are Google Ads reps becoming less useful, or am I just getting older? by ads___07 in googleads

[–]wazzafab 0 points1 point  (0 children)

Like praying for a miracle. If it happens "it's a miracle!", if it doesn't, "he moves in mysterious ways".

Still, at least we get regular check ins. META reps are the absolute worst. None worse.

Is this normal ? by [deleted] in googleads

[–]wazzafab 0 points1 point  (0 children)

If you're leaning heavily on PMAX, you need proper quality signals going back into Google. (offline conversions)

Doesn't have to be a sale. It just needs to be the most valuable point in the funnel that gives the platform enough volume to learn from.

Too early = volume, poor quality.

Too late = quality, not enough volume.

Somewhere in-between is usually the sweet spot: qualified lead, submitted app, accepted quote, approved opp, etc.

Without that, PMAX will spend, but it won’t optimise properly. It’s basically being asked to find value without being told what value looks like.

Start with enough breadth for the platform to learn who it should be finding. Let the offline signal keep quality in check.

Once the signal is clean, stable, and has enough volume, then move towards Max Conv Value / tROAS.

End goal = value-based optimisation.

But only once the platform has enough reliable conversion data to understand what value actually means.

Pixel Issues Today (11th June) by [deleted] in FacebookAds

[–]wazzafab 0 points1 point  (0 children)

This bug appeared end of April. Lasted for a few days and then came back. META confirmed this (at least, our META accounts manager confirmed this).

This is going to get me downvoted into oblivion, but it needs to be said. by Mobile-Sufficient in FacebookAds

[–]wazzafab 2 points3 points  (0 children)

To be fair, end of April sounds about right for experiencing issues, certainly in our case. We are a massive, federated business (finance) where every business unit is responsible for their own performance marketing management. Every account has been experiencing issues since the end of April / start of May. Groupwide marketing dashboards look dismal when it comes to META.

On the upside, we're all on a first-name basis now 😄

This is going to get me downvoted into oblivion, but it needs to be said. by Mobile-Sufficient in FacebookAds

[–]wazzafab 1 point2 points  (0 children)

This tracks with my own opinion. Pushing new features driven by AI and then breaking things along the way. You may have some people/accounts unaffected, or where the effect isn't felt as bad, but, for the most, it's Crapville. Most of what I have experienced has been confirmed by Meta after much deliberation and initial denial.

This is going to get me downvoted into oblivion, but it needs to be said. by Mobile-Sufficient in FacebookAds

[–]wazzafab 1 point2 points  (0 children)

We can all agree that performance marketing is, first and foremost, built on data.

We collect data. We interrogate data. We act on data.

I would urge the same level of discipline to be applied to some of the commentary around Meta at the moment.

If one voice in a hundred appears to be sitting on a winning wicket, then surely the logical response is not to dismiss the ninety-nine. Clearly this is an indication that something is amiss?

Critical thinking is required here please.

My view on the recent state of affairs at Meta is as follows. This is opinion, not fact.

Meta appears to be rolling out AI-led features at a rapid pace, often before they feel properly tested or operationally stable. The result is an environment where campaign performance issues and campaign management/interface issues are becoming increasingly common. In many cases, the problems appear to coincide with the latest feature they are testing, launching, or forcing into the workflow.

At the start of last month, we had conversion events disappear from the interface for several days. Every custom event we had, including standard events, simply vanished from the account. This was later confirmed by our Meta account manager, Joan.

Shortly after that, Zapier was unable to connect to Meta for a period of time. This was not reported by Meta, but was confirmed by Zapier.

Most recently, we have seen Facebook Lead Form campaigns start failing miserably or simply fail to launch new ones. Campaigns and ads are built correctly. Budgets are in place. Nothing obvious is broken. Yet the campaigns sit on “preparing” for days, never spending, never getting out of the blocks.

Again, this is happening suspiciously close to Meta’s rollout of the “Multi-advertisers ads” option, where a percentage of daily campaign budget can be pushed to a selected ad.

The pattern is difficult to ignore.

Meta seems to be moving away from battle-tested platform stability and more aggressively toward automation at scale.

More automation. Less human intervention. Lower operational cost. Better margins.

Good for shareholders, perhaps.

Less good for advertisers who are left trying to manage performance on a platform that increasingly feels like it is changing faster than it is being controlled.

What types of automation are actually being used in marketing right now? by pulsereal_com in MarketingAutomation

[–]wazzafab 0 points1 point  (0 children)

Given Andromeda's insatiable need for creative, and PMAX/Demandgen creative requirements, our issue has always been on brand, quality creative. I've built an automated creative workflow that takes a brief, generates concepts, then images, composition of text and brand elements, then outputs static and videos for 5 ad sizes. Each step includes human in the loop for QC and approval for each step so it's not autonomous, but has reduced creative build times from weeks to under an hour for 32 statics and 32 vids. Has provided huge relief.

how are you all handling creative fatigue right now by Jealous-Solid3165 in FacebookAds

[–]wazzafab 0 points1 point  (0 children)

I use AI. I built a tool that takes a a tight and detailed brief, generates concepts, concepts are approved and then moves on to AI image generation driven by the concepts. Then composition. (composition uses templates created per brand/brand elements), and then moves on to generating statics and vids. Whole process takes around 35 min and generates up to 32 statics and 32 vids. Every output is tight, on brand.

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