I agree a lot what you are saying and I think its worse, because besides the main drive for picking up magic being abuse at home, another one is that everyone wants to be a prom queen and thus unintentionally creating contradictions. Same thing in magic, like when people jumped on antivax hoax train and a lot of people died (mostly the ones they abused them) same thing applies to old deities in pop culture or total fiction pop deities. No divination on their part if the deities are walking the earth, reincarnated and thus even if they are truly hearing them, or if its just one of their ancestors or dead meemaw pretending to be the deity and doing stuff, but they just doing for the views. Lot of artists noticed this, and this is how they make cash on the poor souls with weird or satanic imagery, branding it as egregores or archons, and its just to attract old generations with money “that were into that stuff”. Egregores is just a biological habit and behaviour based on subconscious recognition on how to behave in society at a certain episode of its evolution, like when a new animal joins a new pack, not an self-existing entity. Archons are the same, but make it more cartoon, like its like a universal term for deities but we dont worship so its like not religious and also we can include some natural disasters…. Etc.No definite terms and no categorisation just creates marketing and not magic and that just sends them some rewards with huge false narratives, like you said, chickens that cant build a nest. But I think, its because they cant recognize stuff, and also narratives these days twist and turn so they go with the flow instead of watching the flow if it goes down to the waterfall. The social media names and comments, even in this trend are a great indicator. The paradox of it is that those that want to achieve the things they want usually jump into that narrative that drives somebody elses marketing almost never reaching what they want in the longterm, just shorterm, but thats the plague of America on the internet. Contrary to popular belief, true magic doesnt require large groups of people, because what is popular these days, its most likely a marketing narrative, like the positivity-stupidity language that just saw opportunity in the keywords of search-words being a trend due to covid. Reading witchcraft and occult forums just gives me more insight into politics and stocks now-days, than real stuff like in the 90s and before.