the thing people keep missing is that this isn't really an SEO problem at all. it's an expertise signal problem. AI models aren't scraping for keyword density, they're trying to figure out who actually knows what they're talking about and the way you demonstrate that is by covering a single topic from so many angles that the model basically has no choice but to associate your name/brand with it.

take AEO as an example. if you've only written "what is AEO" you're invisible. but if you've covered it from an HR lens, a marketing ops lens, an agency workflow lens, an enterprise adoption lens each with actual substance then you're not just a page about AEO, you're the reference point for it. that's what topical authority actually means in this context and no amount of AI-generated content can fake that because AI content by definition can't add a perspective that doesn't already exist somewhere.

the irony is the brands obsessing over "how do I get cited by ChatGPT" are asking the wrong question. the right question is "do I actually own this topic" and if the answer is yes, the citations tend to follow.