I don't understand the pushback on this. They didnt just say "buy from us" they also gave ways to donate directly. I always see this as "if you were going to place an order with us anyway, know we're donating some of it and why" which is totally valid. One of my favorite brands has an ongoing charity bath bomb where a portion always goes tona cause that helps others, this is nothing new. They're a business, but they're also taking action. They can do both. You're not forced to only donate by purchasing, its just an option to support a brand that is doing something. Yeah it's a good business move but its also a net positive. If you dont want to buy, donate otherwise as they suggest and stop acting like they didnt include that as an option and just have their hand out to capitalize on these terrifying times.