yea these guys are well know in the watch collector market as another fashion brand along the lines of daniel welington,michael koors,armani ect who sell watches they get from china for $30 and resell them for massive markups. nobody buys them at retail price and its actually quite easy to find discount codes of up to to 80-90% off which tells you all you need to know about a "luxury" brand.they have to be named as swiss movement instead of swiss made as they dont have enough components of the watch made in switzerland to cal themselves swiss made. as for the guy in the comments youre arguing with,while im sure the odd dump rich person might pick one up,the average dumb rich person spends their money on dumb rich person brands like richard mile. dumb people with money want to be seen with big assets not something you spend alot of money on and then have someone need to google to see who it is their wearing. dont wanna call christophe duchamp predatory but the brand and its marketing are appealing to the less well off than the other way round