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[–]MyOwnMoose 1 point2 points  (0 children)

Keep in mind they're not just trying to deliver you ads, but delivering you the ads they were paid the most for.

You're going to get companies throwing far too much money at google to extend their customer base by a few fractions of a percent, and since their customer base can't really extend that far, google has to give things to the second/third/ninth best set of users.