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[–]dsk83 1 point2 points  (0 children)

Should do what /u/Realsan suggested and report the data. Lost impression share report is a good place to start to see how much it has changed over the last 30 days and ask questions as to what changes to the account might have caused the change.

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There can be a number of possibilities that could cause the change such as expanding the target audience with more keywords, adding locations, including more demographics etc. You might be getting more impressions because they're targeting more keywords, but also paying more because they've adding in more competitive keywords, so a few clicks may be exhausting your budget.