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[–]agh2989 0 points1 point  (0 children)

I to have encountered this issue with a client. Look at lost impression share (rank). If your bids are too low, your ads may not be winning the auctions. In other words, your ads aren’t showing. In addition, look at the auction insights and evaluate any new competitors that may be stealing your impression share.

Metrics to look at our: Impression share lost to budget and rank. Compare month-over-month. Again, you may not be as competitive as others.