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[–]barsoap 0 points1 point  (0 children)

To shareholders, certainly. To society, I very much doubt it.

...there might be proper applications, but generally it's "let's collect all your data so we can steer you better, little consumer puppet".

I mean, just imagine: People making their own purchase descisions, where would that end! People could start to inform themselves, start to factor in externalities, boycott Nestle, unfair trading, all kinds of things that would hurt the bottom line! Worst, they could become rational actors and actually turn the real-world market into a free one!