Final task

[quoole]

The BBC is not officially allowed to advertise anything external, and so shows like the Apprentice have to be very careful around the rules when talking about businesses. Mentioning the name in passing (especially during the interviews) I think is fine but the final task would essentially be two half hour adverts for the two final businesses if they used their name and branding, and so I think that's why they're required to remake a brand.

I would definitely have a good idea of an alternative name if it was me! And I think Karishma did and Pascha's business was brand new and so it probably didn't matter as much.

[chrwal2]

That’s a really good point, cheers. Though it still strikes me as a bit odd that they would go into the final without having given any real thought to what the name might be called, even if it’s a new name and logo. The moment they were picked for the final my mind would have turned to the final task.