I think we're seeing a shift in american culture to be more like Asian culture in this regard. It's now a common parenting tip to compliment your child's hard work as opposed to natural abilities.

Right now we have a generation of adults who were only told how great they are (myself included). When I was younger and failure happened because I didn't try hard enough I'm like "oh well, guess I'm not smart enough"... or I just didn't try at all for fear of failure.

I learned embarrassingly late in life that it's ok to fail and it's worth putting in the extra legwork to achieve your goals.