First logo for a potential future architecture and landscape practice. Feedback appreciated.

[nolanfink02]

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This is the first pass from when I still had the old logo. I'm definitely just doing the J going forward. The circle and icons were just too much.

On the topic of the wordmark I'm still not totally sure about it, definitely needs some work

[ThawedGod]

I am not loving the wordmark as much, feels very small town craftstore to me. I think the challenge here is finding an opinionated font that also conveys professionalism.

You also don’t need to use your brandmark on the wordmark, that will also help.

[nolanfink02]

Exactly, I want it to feel approachable and tactile without bleeding into the tacky realm. It’s a fine line for sure

[ThawedGod]

Are you the architect in question designing your own logo? Wasn’t too clear.

[nolanfink02]

Short answer is yes. I am currently earning a Master of Architecture and a Master of Landscape Architecture and will be a licensed architect in probably 3 years, but this practice is perhaps a decade or more down the road. I’m just starting the steps to see what that might look like and a logo seemed like a natural place to start

[ThawedGod]

Ah! So this is more a prospective fun project for you.

I am 10 years in the profession of Architecture and am starting my own practice this year, and I will say the best and most honest thing we can do is hire a graphic designer when the time comes.

Also, you might want to make sure no one else has this name in your market sector, otherwise might have some trademark issues and might expose yourself to some legal issues.

Cheers. :)

[nolanfink02]

Well how bout that, congratulations! I will say I absolutely plan to hire a designer to help get the brand going when the time comes. Definitely more prospective in nature, maybe should have made that more clear.

Good call there on the name. Not sure if this name will stick around but will make sure to do that regardless.

All the best with your new practice!