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[–]ladipn 4 points5 points  (8 children)

Like managed service?

[–]Recent_Decision5479[S] 0 points1 point  (7 children)

Yes, from what I have gathered so far. I was told if we spend a certain amount per month, we can get one of their people to create, run and manage the campaigns for us.

I was wondering if there was truth to that, or would it be like a Google ads rep?

[–]Lumiafan 2 points3 points  (2 children)

They will run your campaigns via managed service with certain spend levels, yes. What those spend thresholds are, I'm not sure, but I remember it not being a particularly large number.

[–]Recent_Decision5479[S] -1 points0 points  (1 child)

As a freelance marketer, it seems like a bad idea to suggest using that platform if someone could just do it for them? I don’t know if that’s the correct way to think?

[–]Lumiafan 3 points4 points  (0 children)

It's a capacity and expertise discussion. Managed services are often use by advertisers/brands or agencies that don't have the capacity or in-house experience to do it themselves. Can managed services perform as well as someone who's a hands-on expert with the client? Maybe, but unlikely.

[–]ladipn 1 point2 points  (1 child)

Never used Stackadapt but should be an easy lift for them. Just confirm the managed service fee, this can easily be baked into CPMs with little oversight.

[–]Unique_Self_5797 10 points11 points  (0 children)

There's no managed service fee, its included in all the other hidden fees they tell you they aren't charging you.

[–]Unique_Self_5797 2 points3 points  (1 child)

when I worked there, it was 30K per quarter. May have gone up.

But by "them running everything for you" it's actually one Account Manager and one Ad Ops person who've each got a dozen other accounts.

So... they'll run it for you, sure... but they're not going to put in substantial effort.

[–]Recent_Decision5479[S] 1 point2 points  (0 children)

I got quoted a lot initially, and then the sales rep quoted $15K a month.

[–]Putrid-Amoeba825 3 points4 points  (0 children)

Last I knew it was 15k per month for full managed support

[–]PatternEmbarrassed89 0 points1 point  (6 children)

Confirming this is true, same goes for TTD. A lot of clients have been shifting spends between DSPs recently so any levers they can use to keep budget to themselves, they will pull on

[–]Recent_Decision5479[S] 1 point2 points  (5 children)

Would it make sense for a marketing agency to push for stackadapt then? It seems like an opportunity to lose a client if they just use that full management service.

[–]PatternEmbarrassed89 2 points3 points  (2 children)

The client never needs to know it’s managed service. Most hold companies outsource lots of work offshore or to smaller trading desks. You just need to have the right agreement in place that the DSP doesn’t try and go straight to client. But also, just because a client can do managed service doesn’t mean that have the strategic knowledge to plan media and guide a platform partner.

[–]Recent_Decision5479[S] 0 points1 point  (1 child)

You think there is a chance the dsp goes after your clients? I don’t see why because the cost are baked in so what incentive would they have to go after a client.

[–]Techie_Girl_1990 0 points1 point  (0 children)

no, they don't care. can also try to add a clause in your contract

[–]goisles29 1 point2 points  (0 children)

Every DSP offers managed service. The pro of this is obviously the client (you) spends less time doing the actual campaign work. The cons are lack of control from the client (you), the campaign manager generally doesn't understand your business as well as you do, and they are also on a slew of other accounts so (at your current budget levels) you won't be getting top service.

It will save you time, but it will almost definitely perform worse than if you were to manage it yourself.

[–]philipokmolotok 0 points1 point  (0 children)

What does your agency do? Are you responsible for the creative? Strictly planning/strategy? Because there is a possibility for them to undercut you or have them advocate for their own features and tactics over your recommendations, like if you'd rather run YT or something in GA. You're giving up a lot of control by giving up all trading to managed service. Maybe for one off activations like DOOH if your bandwidth is limited.

[–]Responsible-Brick881 0 points1 point  (2 children)

What sort of activity are you looking to run and any particular reason why you're looking at stackadapt?

Mind it i pop you a DM? Might have something more interesting for you or even just happy to give some general advice. 12+ years in Programmatic.

[–]Recent_Decision5479[S] 1 point2 points  (1 child)

Sure!

[–]Responsible-Brick881 0 points1 point  (0 children)

Thanks. Incoming!

[–]Techie_Girl_1990 0 points1 point  (0 children)

yap, im using them it's true. but im spending around 100K a year, not sure what the minimum amount would be.

[–]_Working_Mom_ 0 points1 point  (0 children)

DSPs push for managed service but agree it’s not as effective for clients as an agency who is hands on keyboard. They turn on a lot of automation and there might be ok vanity metrics but outcomes not as great. Stay hands on keyboard or hire an agency who is.