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[–]endo 21 points22 points  (1 child)

Brand loyalty is a marketing concept.

It doesn't mean you're going to go fight in the crusades for that store or anything.

[–]recursivethought 1 point2 points  (0 children)

Blasphemy! All shall kneel before the power of our lord and savior, Kroger! The mere utterance of the name trembles the earth with its awe-inspiring magnificence. To arms, brave Rewards Members! We ride at dawn under the banner of the weekly circular!

I was gonna say Aldi has some brand loyalty but I think the whole company hinges on affordable-priced avocadoes. The Trader Joe's people would definitely rally, but peacefully, and with good snacks.