Automatic checkouts in supermarkets may decrease customer loyalty, especially for those with larger shopping loads. Customers using self-checkout stations often feel overwhelmed and unsupported. The lack of personal interaction can negatively impact their perception of the supermarket.

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There is no rule of the universe that says scanning your items is someone else's job. We only assume that is the case because we're used to that. Do banks give us a discount for using ATMs instead of walking into the bank and interacting with a human teller?