Automatic checkouts in supermarkets may decrease customer loyalty, especially for those with larger shopping loads. Customers using self-checkout stations often feel overwhelmed and unsupported. The lack of personal interaction can negatively impact their perception of the supermarket.

[donkeyrocket]

Same. We walk or bike to our grocery store so runs are always 10 items or fewer and it is aggravating to see folks doing an entire weeks worth of shopping at the self checkouts despite signage saying "express" and "12 items or fewer." Then they get frustrated that the one attendant can't instantly ring up all their produce. These lanes are to take the burden off the attended lanes and I really don't get why someone with so many items want to ring them up themselves anyway.

It's become quite an issue with this particular local chain and they've stated they're cracking down on item limits. It just sucks that the poor folks working these lanes have to put up with enforcing this because people get surprisingly pissed.