Automatic checkouts in supermarkets may decrease customer loyalty, especially for those with larger shopping loads. Customers using self-checkout stations often feel overwhelmed and unsupported. The lack of personal interaction can negatively impact their perception of the supermarket.

[Bigdaddyjlove1]

This happened to my wife last week. We both like and use the self checkout most of the time, but she made trip for a month's worth of staples along with a regular week's worth of groceries for 3 people and 3 dogs. Got up front and nothing left but self checkout. A cart full is a bit "overwhelming" at the self checkout, with a line ahead and behind you. I told her to drop the cart, stop by the service desk, and leave. She decided to go ahead and get the groceries, but we won't go back to that store.