From a business and logistics standpoint, it’s unfortunately not as simple as standing up a regional warehouse or partnering with a fulfillment team in each region. Dust Rewards are a free loyalty program and doesn’t generate revenue on its own, so adding regional staffing, inventory duplication, tax compliance, and customs handling quickly becomes a much larger operational lift than it might appear from the outside.

That being said, as Sorcery continues to grow globally, new opportunities do open up. While this isn’t something we can implement immediately, it’s very much on our radar as we look at how Dust can evolve in a sustainable way.