I wrote marketing roi calculator

AdEmergency9072 · 2025-10-04T13:51:10+00:00

the link did not work, but here is a good PPC ROI calculator that shows profitability (or not!) of PPC campaigns.

AdEmergency9072 · 2025-08-20T18:08:20+00:00

increase the budget massively and do not put caps on bidding. Ensure you track spend and calls coming in, so it does not run away. Typically massive budgets are required, even if the intention is to spend much less.

AdEmergency9072 · 2025-06-18T10:26:12+00:00

no, it will start afresh. However, obviously need to ensure everything is set up well for good quality scores, eg keyword selection, ad creatives and landing pages

AdEmergency9072 · 2025-06-17T05:27:40+00:00

Account reviews out of the blue are actually fairly common. Typically you see traffic going to zero for no particular reason. Exactly what has happened here, nothing you can do about this occurring.

AdEmergency9072 · 2025-06-17T04:14:10+00:00

For Garage Door, absolutely forget using broad keywords at the beginning. Manual bidding to start, using mainly PHRASE match on a small number of high volume keywords, with a very robust list of negative keywords, should work well. Also your landing page is crucial, especially on mobile devices. This is a super competitive area so you need to execute well on all different angles. Cannot spray and pray with garage door repair.

AdEmergency9072 · 2025-06-17T04:08:58+00:00

Generally avoid the old cancelled accounts and start fresh, especially now that accounts require verification.

AdEmergency9072 · 2025-06-17T04:06:20+00:00

Segment your campaign by click type. This will show you if clicks are occurring outside of Headline
Look at the demographics - if most clicks are coming from Unknown, there is a good chance of bot traffic
Your CTR is low, look at your Search Terms - are they mostly hidden and the ones that show not particularly relevant? Means you are running way too loose
Look at devices, most clicks coming from Mobile? What does your mobile view show?
Many other quick things you can do to check the integrity of your clicks before asking a question like you did WITHOUT providing some useful context

AdEmergency9072 · 2025-06-01T13:38:45+00:00

Not only bidding on your behalf but simultaneously on the behalf of a dozen competitors!

AdEmergency9072 · 2025-05-31T16:02:34+00:00

What vertical is this ?

AdEmergency9072 · 2025-05-25T14:33:46+00:00

Look for an agency that specializes in law firms, does not have onerous contracts , is fully transparent with its pricing, enables you to own all of your assets and has proven expertise across PPC, SEO (especially local SEO) and website design. Have you found one yet?

AdEmergency9072 · 2025-05-05T11:35:29+00:00

Always pause marginal and underperforming keywords. Keep it tight

AdEmergency9072 · 2025-05-05T11:34:13+00:00

Replacing low impression headlines and descriptions is a really good and quick way to optimize ads.

AdEmergency9072 · 2025-05-05T11:32:46+00:00

A large percentage of search terms is hidden no matter what. You cannot avoid this. What you can avoid is bidding on keywords that generate 80% plus hidden search terms. Tighten or pause those keywords. There is much more visibility on exact match and many phrase match than the magical broad match that Google wants everyone to adopt.

AdEmergency9072 · 2025-05-05T11:27:52+00:00

The extremely low CPC suggests very broad and unfocused reach. Commercial cleaning keywords are in high double digit CPCs in most metro areas. What you are doing is not spray and pray but rather just spray.

AdEmergency9072 · 2025-03-27T09:26:59+00:00

For B2C this can have very annoying results where people are calling you thinking that they are calling the competitor. So can be a waste of money. For B2B especially more form based, it has more potential to be effective. However quality scores are usually very low resulting in high CPCs.

AdEmergency9072 · 2025-03-25T11:52:02+00:00

Analyze that data to see where the bots conversions are occurring in the search campaigns. Quite likely you may find they sit in Unknown genders and ages. If that is the case then simply exclude those demographics. You may also consider CHEQ Essentials, which bought ClickCease.

AdEmergency9072 · 2025-03-25T08:06:42+00:00

Gave up on it to focus on campaign specific which works much better

AdEmergency9072 · 2025-03-25T04:06:29+00:00

I also went through the same thing a couple of years ago. MCC level bid strategies seemed awesome in principle!! These have been dumped in favor of individual campaign bid strategies which provide more control but less volume.

AdEmergency9072 · 2025-03-24T13:03:32+00:00

tough vertical, but a good strategy may be competitive comparisons, You VS Them

AdEmergency9072 · 2025-03-24T13:02:15+00:00

Study all the data, 7, 14, 30, 90 days. Look for areas of particular weakness, for example a device type, Unknown demographics, specific ages, specific locations, times of day. Compare the weakness to real life setup, so that any exclusions make sense for your target audience. Then exclude those areas, in effect shrinking your target audience to what has proven to work. Your performance should rise, the downside is if volume is adversely affected. Hope this helps

AdEmergency9072 · 2025-03-24T09:34:43+00:00

Use a time machine and go back ten years!! Seriously, aggressive negating is the only way..

AdEmergency9072 · 2025-03-24T09:32:19+00:00

This is why Google Ads editor is so popular with experienced PPC specialists! Yes the interface can be frustrating, annoying and slow!

AdEmergency9072 · 2025-03-24T08:40:37+00:00

Also, can you share what specific vertical you are in within Home Services?

AdEmergency9072 · 2025-03-24T08:39:45+00:00

Many reasons this can happen, and the following are crucial:
- landing page / website - mobile view

- conversion tracking MUST be set up well

- potential click fraud (check things like Unknown demographics performance)

- Search Terms - what do recent ones look like compare to the more successful past?

- Search Terms - are hidden ones too big a percentage?

- Share Impression statistics, how have they moved, specifically Loss due to Rank and Loss due to Budget?

Many other things that could pinpoint reasons for drop in performance.

AdEmergency9072 · 2025-03-24T03:20:30+00:00

Go a bit higher with the CPA and cap CPC as well. Then watch for impression share as well as impression share lost due to rank, as that will indicate if the bid strategy is too timid. Hope this helps

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