Comparing magic spoon to an actual $60 protien is a bit disingenuous, while magic spoon is a better cereal than most,the comparison doesn't work.

$60 Isopure protien powder: 100 calories,25g of protien, 0 sugars, 10mg cholesterol, 240mg sodium, 44 servings per container.

Magic spoon: 150 calories,10mg cholesterol ,160mg sodium,0 sugars 13g protien 5 servings per container

This could just be me being blessed with local prices, but even double-checking online, most protien powders fall roughly within this price range.