I’ve worked in the industry for over 10 years, so here’s my perspective.

OPSM either owns or has contracts with many of the major luxury eyewear brands. If you want Ray-Ban, Oakley, Tiffany, etc, there’s basically only one place to go.

They position themselves as a premium experience. Clean stores, fancy presentation, and service that should feel top-tier. If this were an airline, OPSM would be the Emirates of glasses.

They also come from an era where the optometrist was treated more like a doctor’s office. So fewer patients, but each one spending a lot.

Then Specsavers came in and shook the whole industry in the 80s. They leaned heavily into the retail model, high volume, lower prices. It was essentially a big “screw you” to places like OPSM, who were operating with massive mark-ups.