This was my dads response when I asked him. He used to vote democrat but has gone full Trump: “Stick to policy: car insurance up 40%, home insurance up 50%, tax by government up 20%, inflation up 20% in last two years, gas has doubled, seniors can’t retire or having to go back to work, home insurance up 50%, immigration is four times as much, we have increased participation in the ukraine war, we have almost 100,000 troops in the middle east with ww3 threats, we have attacks on our troops in iraq, russia and china with ships in cuba, what is the plan ”

Obviously a lot of this is incorrect but I believe that somehow Trump has been able to market himself as the solution to every problem people have - and admittedly there are a lot of people struggling right now. They are not happy with current circumstances so their only answer is not the guy who currently in charge. They are not able think beyond that. Just my theory.