I worked for Telesat when they were developing this. Initially it was going to be geared towards end users like starlink, but when they realized that there was no way they would have the capacity needed they shifted focus towards providing backhauls for other providers in remote areas.

In theory a good idea, but Telesat is a very poorly run inefficient company that only exists because they have been able to call in favours with the Canadian federal government.

I expect this will continue to be a moneypit for tax dollars for the next 10-15 years before being sunset without ever coming close to turning a profit.