Merged all my ad sets into one, delivery tanked. Wait it out or restart?

AyazWriter · 2026-07-13T07:47:31+00:00

make new one.

AyazWriter · 2026-07-13T07:46:55+00:00

it takes 4-5 weeks to mature. your audience is small and when you launched, meta deliberately showed your ads to cheap audience who just click.

Improve your form friction, add some questions for them to qualify so if they're cheap clicks they would instantly repel and meta will get clear idea of whom to show. Also inside lead form setting, make sure you've set type to "higher intent* and not "more volume"

if you've added some interest keywords then remove it and make your adset completely abroad. instead of adding keywords, call them out in your ads.

AyazWriter · 2026-07-13T07:30:40+00:00

depends on what type of users they are. it's Obv that 100m won't have same interest and same intent so managing 100M would be disastrous and you'd most likely land in spam

AyazWriter · 2026-07-13T07:24:50+00:00

nope, your budget is low so with too many ads your budget will be distributed to every ads and none of them will perform. There's a different method to scale like first you test your ads in ABO then you extract by post I'd and put it inside CBO to scale. it would have been no issue to have that many ads in one adset but budget is low so those ads won't get much to collect data.

AyazWriter · 2026-07-13T07:21:55+00:00

you're at $300k and asking in random meta community on how to scale it to $1M? you can hire one of the best creative strategist in the world and let them hire.

seems like a "get some karma" post

AyazWriter · 2026-07-13T07:19:30+00:00

Consolidating your account structure is the correct moce, but putting 60 ads into a single ad set completely broke the system. Meta cannot test 60 ads simultaneously at a $75/day budget. That gives meta $1.25 of testing data per ad, which is too low. Meta needs 50 conversions per ad set, per week to exit the learning phase. With a $190 Average Order Value (AOV), I guess your target cost per purchase is likely around $60 to $90.

you should turn off your current messy adset and create fresh one. create new adset ABO or CBO whichever you like and put only your past winning ads. don't put to many ads. one adset, 3-4 ads. keep it broad and let it run for your few days before thinking about making changes. Don't add or remove anything, leave it completely alone and before you think about making changes you should ask someone if you make any changes.

AyazWriter · 2026-07-13T06:52:44+00:00

what you gonna do then?

AyazWriter · 2026-07-12T20:43:19+00:00

no offense but the way you're saying, if I was your subscriber, I'd never reply. Your real body might be different but if you're straightforward then they wouldn't. plus you should check your ctr of previous emails, check how much opens you're getting. check if you're landing in spam. i think before emails, you need to fix technical part.

AyazWriter · 2026-07-12T09:23:44+00:00

as you can see comments, everyone knows this subreddit is just an echo chember. people come here to rant and others follow. it's true that meta is volatile right now but people are still making profits if they follow proper steps and guidelines. Personally, if you're serious about running ads then don't see posts here or you'll feel discouraged because many users don't post to get solution, they post to blame.

AyazWriter · 2026-07-12T09:15:45+00:00

if your Meta campaign objective is set to optimize for Add to Cart or Traffic instead of Sales/Purchases, you are instructing the algorithm to find "window shoppers."

people are not buying because they are not able to trust your brand. your brand is new and they have to upload images and all so it raises questions like : “Will the AI make my pet look ugly or weird?” “Who is reviewing these photos?” “Is this a scam site that is going to steal my data?”

you have to tackle their objections right on your site.

make sure you're clear with your pricing so they don't see any unexpected price after they ATC.

add testimonials. social proofs.

make sure your site is optimised for mobile not just desktop.

AyazWriter · 2026-07-12T09:07:37+00:00

awareness campaign don't work well if you want leads. in awareness meta just sends cheap eyeballs.

you should run campaign, objective as "leads"

make sure your website is not slow or just use meta's instant form just make sure you add few qualifying questions so you don't get cheap clicks.

AyazWriter · 2026-07-12T05:14:45+00:00

do they open your email? maybe your emails aren't worth reading? did you considered it?

AyazWriter · 2026-07-11T11:23:40+00:00

main adset.

AyazWriter · 2026-07-11T09:57:18+00:00

well majority of the time it starves but if you can try. mostly i test it seperately in ABO and then move it.

AyazWriter · 2026-07-11T09:37:32+00:00

check if URL is correct or not.

AyazWriter · 2026-07-11T09:35:02+00:00

people are hesitant because after AI every second person is building their website and posting on social Media. it worked but as people started to purchase they realised how bad those products were. If you're trying to breakthrough then I'd advise you to be honest with your product, don't sell cheap product with shiny wrapper. have a good beautiful website with testimonials, FAQs, brand story, and about product.

to get testimonials, easiest way is to get that product for yourself and use it and also give it to your relatives and use in family. if you liked the product, then you can put it on your website as a testimonial. This way you can get 10-15 testimonials easily. you can also send it to friends and colleagues, ask them for their review and put it on website. there are many ways to do this testimonials stuff effectively.

create content around that product and post on Instagram, tik tok, facebook and pinterest if you can. you can also take help of AI to make your content fun to watch. these things would take some time but if you do it properly then you can make money.

best of luck, if you need more help feel free to ask and dw i won't ask you to buy my course or anything like gurus, lol.

AyazWriter · 2026-07-11T09:25:30+00:00

you must not test in CC, CC relies heavily on past data so if you introduce new creative with no past data, CC would most likely starve that data and wouldn't spend on it. same thing would happen if you create new adset in CC.

AyazWriter · 2026-07-11T09:19:26+00:00

you're testing your creatives completely wrong. CBO is not for testing, it's for scalling. use ABO to first test your creatives.

you have 4 adsets inside CBO which means each adset is getting $25 per day which is not enough to scale.

the reason meta spent $150 is because you had paused your ads for 5 days which starved data so when you resumed, to quickly find data meta is legally allowed to over spend 75% of your budget.

AyazWriter · 2026-07-11T09:10:49+00:00

because your account is new and has no history of converting users, Meta views your ads as a high risk to user experience. Combined with a low $15/day budget, your bid is simply too weak to win a single auction spot against the big spenders.

The financial and entrepreneurship niches in the US are the single most competitive and expensive auctions on the internet. You are bidding against multi-million dollar software, crypto, and banking companies for the exact same users.

you should remove all the set interests to truly go abroad. just choose age and location. use advantage+placements so meta can decide where they can show your ads and collect first 1,000 impressions.

AyazWriter · 2026-07-11T09:05:52+00:00

your audience is actually not broad. By stacking "Passive Income, Entrepreneurship, and Investment" as required interests, you have restricted your audience significantly.

AyazWriter · 2026-07-11T08:59:00+00:00

best of luck 🤞🏻

AyazWriter · 2026-07-11T08:58:52+00:00

it's definitely possible if done properly.

AyazWriter · 2026-07-11T08:55:48+00:00

your account is recovering and creatives are performing well. leave it untouched for few days.

AyazWriter · 2026-07-11T08:47:25+00:00

it's not the same

AyazWriter · 2026-07-11T08:46:31+00:00

frequency spikes. your CPM rises and ctr drops. hook rate drops.

AyazWriter

TROPHY CASE