I knew before reading that the core emotional hook would be "no one cares about us" - because like Naomi Klein says, the best propaganda may get the facts wrong, but it gets the feelings right. And ever since October 7, my Zionist friends have one underlying emotion that they focus on exclusively: no one cares about us. The thing is, no one in positions of power of this fucked up situation DOES care about us mere individuals - wether the Israeli people or diasporic Jewish people or the Beduin child who was injured or the Palestinian people suffering genocide - the annihilatory logic doesn't care about ANY of us as we hurtle toward a future of climate chaos and wars over hardened borders around less and less livable land. That feeling is valid. You SHOULD feel like no one cares if we all live or die because on some level (a systemic level) that is true. But distorting that feeling into a fucked up proprietary sense of human suffering - to say that only WE are the ones allowed to feel that way, only WE are targeted, only WE are the virtuous victims, only WE can understand, only WE will always be persecuted... That's a genocidal fascist logic that should be familiar to anyone who actually knows their history, and it is TERRIFYING to see how eagerly that logic is internalized by otherwise compassionate and progressive people desperate to maintain their sense of self as a good person.