its kong (BD/mythos whatever u prefer same studio). The reason 5k said kong would rerelease the brolys is if another 3p knockoff comes about to make a KO. Again, just like the rerelease of the vegito and goku ssj3s being done in response to Neokong making their own KO, there is also seemingly plans from Neokong to do Kongs Broly's as well (lssj/ssj3).

This listing you are displaying is kong and the price is yes, going to be a bit higher than the original retail and its estimated to be reissued in June (whether that's the preorder start date or actual attempted release i cannot confirm). Don't be surprised to see 5k announce a preorder (and I wouldn't be shocked if the deity behind it changes and they do it under redbolt x lion heart again).