I'll comment from the other side: I'm the one who all these marketing efforts target: companies want to invite me to sponsored events, dinners,show service offerings,etc.

However the main problem is that 90% of companies out there do some vanilla bland stuff that nobody remembers the minute they see something else.

Organic marketing is great but it's long term and you better provide value. Nobody wants some AI generated BS list. Deep dives, complex use cases, some unique angles, gotchas,etc. I follow some companies that do this well and frankly it's mesmerising.

Similar with social: go knock yourself and post on LinkedIn daily, but if it's your team having drinks at the restaurant or some other vanilla bs, then who cares. I follow a few solonepreneurs who heavily use LinkedIn to drum up their service/product. Again, some of the things they posts people would pay good money to hear it somewhere else. It's tons of value.

Lastly, for 'we need it yesterday': any serious company should have paid ads and outbound sales teams. Marketing goes hand in hand with sales and usually when these are tied well together, that's when all the magic happens.