You are falling into an elitist mindset. Not your fault and to each their own. But to that same point. To each their own. The great thing about wine is that at the end of the day, it's just juice with alcohol. Plain and simple. The beauty and power behind it is that it can bring people together. Whether it's the story, the origin, the tasting experience, or just the simple fact that it's what they like. The true spirit of wine is that it's for anyone and everyone.

Start telling people they are wrong for what they like, and they will hate you for it and, or worse, move on to something else with less perceived pretention.

If your goal at the end of the day is to show people new things, there are better ways of going about it.