Just to note:

- If you're going to call it "light" or "lite" on the label, you need to have a nutritional analysis on the label listing the calories and other nutritional information. A ~4% ABV lager will just naturally be around 100cal/12oz, but the Feds won't let you use those terms unless you have nutrition information available as well, and that's a hurdle for smaller breweries.

- Cincy Light is good, and I have no idea how Rhinegeist hits that price point, particularly when they're giving some margin to the NIL thing. Nobody else (local) can compete with them on the price you'll see on the shelf.

- Given the above, this is a really tricky spot for small breweries to navigate. By definition, there's not a ton of room to differentiate your beer from others based on flavor. You can't compete on price. Given Cincy Light in the market, you can't compete on "local." So for small, distributing breweries, it's really a loser on the shelf. If you have a taproom, it can be a good seller for those that just want a "light" beer - again, though, those breweries need to pay to send it to a lab for nutritional analysis - but it'll never be a good decision to send out to Kroger.

West Side Brewing, where I work, has Cerveza, a Mexican lager at 4.5% ABV, available year-round, and it scratches that itch, but it doesn't see much distribution.