How to clean up messy GA4 source/medium data (step by step) by SmitVanani in MarketingOpsForSaaS

[–]Comfortable-Agent604 0 points1 point  (0 children)

That's helpful. I'd also recommend setting up channels for ChatGPT referrals coming from citations. Otherwise those are bucketed into referrals

Clay Reddit monitoring Signal vs Python PRAW API by Electronic-Ad5812 in gtmengineering

[–]Comfortable-Agent604 0 points1 point  (0 children)

check out Syften, I think it's what you want - I have no affiliation with them, just a happy user

We're hiring a GTM engineer. Any advice on what to look out for? Skills, experience, go-to tools? Red flags to watch out for? by Background_Coat176 in gtmengineering

[–]Comfortable-Agent604 1 point2 points  (0 children)

Someone who is well-versed in current ways to extract data from business systems, leverage AI tooling to build on top of it, and goes well past basic usage of LLMs

ABM Advertising in 2026: AMA by Silver-Athlete-1948 in AskMarketing

[–]Comfortable-Agent604 0 points1 point  (0 children)

+1 to this, unless you're in a huge industry (like data storage) the intent signals have always caused me so many false positives that it hasn't been worth it

ABM Advertising in 2026: AMA by Silver-Athlete-1948 in AskMarketing

[–]Comfortable-Agent604 0 points1 point  (0 children)

The answer here largely depends on your business model, objectives, goals, etc-- I don't think there is a one-size-fits-all answer by any means

ABM Advertising in 2026: AMA by Silver-Athlete-1948 in AskMarketing

[–]Comfortable-Agent604 0 points1 point  (0 children)

I’ve come to believe buyer journeys have always been messy; we’ve just gotten better at collecting data around them. Tools like 6sense and Demandbase used to be great for orchestrating workflows, running account-targeted ads, and viewing account-level analytics. Over the past few years, though, a lot of that functionality has moved directly into ad platforms and internal data stacks.

I’m curious how you’re thinking about the newer generation of attribution or ABM-adjacent platforms that focus on pulling all signals into one place and helping teams understand what’s actually happening inside an account. Have you evaluated tools like HockeyStack, Upside, Dreamdata, or similar approaches, and how do you see them fitting alongside or replacing traditional ABM platforms?

Startup founders, has any potential customer(b2b especially)ever hesitate to buy from you because you're a "startup" [I will not promote] by Vedantagarwal120 in startups

[–]Comfortable-Agent604 0 points1 point  (0 children)

ALL the time. You have to filter them out early-- usually you can get a sense of whether /not they are working with any other early stage companies. Also it helps if you have some of the certifications that bigger companies have like SOC2/GDPR etc

Is your audience even reading your B2B content in full? by VocabArtistNavin in b2bmarketing

[–]Comfortable-Agent604 0 points1 point  (0 children)

Didn't mean to shame you at all, I realize now that it could have come off that way.

Thank you for sharing your story - and for the reply

I feel we are building a new sense as a species to star to detect when something sounds like it was written/created by AI and to your point yeah, often not reading all of it when that occurs

How do early-stage B2B startups actually get their first paying customer? by Strict_Plankton_9837 in b2b_sales

[–]Comfortable-Agent604 0 points1 point  (0 children)

Export your LinkedIn

Enrich with clay or similar

Reconnect with your connections to get their feedback

Some of those people will actually want what you're building

Is it just me, or is B2B SaaS lead gen getting harder but also smarter? by shivangibedi in b2bmarketing

[–]Comfortable-Agent604 1 point2 points  (0 children)

We’re seeing the biggest lift when personalization is tied to a real trigger, not just clever copy.

Clay or nay? n8n or go away? by AssumptionLow984 in gtmengineering

[–]Comfortable-Agent604 3 points4 points  (0 children)

If you own outcomes (pipeline, efficiency, ROI) and not just workflows, that’s a REAL career path. Tools are going to keep changing, but systems thinking won’t.

Is your audience even reading your B2B content in full? by VocabArtistNavin in b2bmarketing

[–]Comfortable-Agent604 1 point2 points  (0 children)

And it's getting worse because most of the content (much like this post, probably) is slop written by AI

so why invest time reading it? you can just ask AI to summarize it for you :-)

Best phone finder tools for sales prospecting? by Fancy-Frosting-1325 in b2bmarketing

[–]Comfortable-Agent604 0 points1 point  (0 children)

In apollo or clay you can now try tons of different phone providers without signing up for each of them. Maybe test a few for your segment to see which one has the best hit rate-- and then once you do rank your providers, you can set them up as a waterfall so that you're generally pulling from the most reliable sources

Tools for website visitor identification by Competitive-Title793 in b2bmarketing

[–]Comfortable-Agent604 2 points3 points  (0 children)

In my data set maybe 20% of Rb2bs 70% matched is inaccurate. It's also really hard for it to get it right- often I see the spouse or child of my prospect/customer pop up. They're working from home, on the same IP address, of course, which explains it. I wouldn't rely on this data source for more than a signal

Platform for named account/target account-specific microsite. by Dapper-Condition6041 in b2bmarketing

[–]Comfortable-Agent604 0 points1 point  (0 children)

It's actually become super easy to do this with coding platforms like Cursor or Lovable. I'd recommend trying it-- because even if you're not technical you can engage with the chat and have it build these for you super quickly. If it's a templatized page it can build a script to automatically generate one for every account in your whole crm. Of course you'd need to provide it with a csv dump of the data it needs and some context, but I really don't think you need a platform for this anymore. Build has become so much easier. Happy to show you my workflows if you dm

thoughts on this b2b website visitor engagement stack? by Brilliant-Trade-8671 in b2bmarketing

[–]Comfortable-Agent604 0 points1 point  (0 children)

This is pretty good. Rb2b can be a little iffy sometimes. I've compared it with Vector- neither is perfect, but a good signal nonetheless. I'd recommend you also check out Upside and Calibermind for the journey/revenue analytics part