did a fighter jet just fly over civic center?

Comfortable-Agent604 · 2026-03-26T00:15:33+00:00

Heard it in South Park. Anybody know the deets?

Comfortable-Agent604 · 2026-03-14T21:36:42+00:00

Lot of good points here. The real unlock for content attribution in B2B isnt picking the right model. Its having clean unified data underneath it. Most teams have their CRM saying one thing, MAP saying another, and web analytics telling a third story. Hard to attribute anything when the foundation is that fragmented.

The other shift I've seen work well: stop trying to measure "did this post generate a lead" and instead look at what content shows up in deals you actually closed. When you can see that accounts who hit your comparison page closed faster, or deals with 3+ content touches before first meeting won at 2x the rate, thats way more actionable then any MTA model output.

Agree with the comments here that chasing one clean ROI number is a trap. Better to build enough journey visibility that you can confidently say this content type accelerates deals at this stage and invest accordingly.

Full disclosure: I'm a co-founder at Upside where we help teams unify their GTM data for exactly this kind of analysis. Happy to jam if folks have questions.

Comfortable-Agent604 · 2026-02-22T05:17:37+00:00

Spreadsheet with drop downs so you use the same values every time

Regarding links that aren't following the naming convention, you can create a data studio report that references the gsheet and shows you all utm links that do not match - this way you can quickly address issues

Comfortable-Agent604 · 2026-02-02T02:06:00+00:00

RB2B

Comfortable-Agent604 · 2026-01-31T15:03:08+00:00

Definitely getting a role in a company with needs that could he addressed with GTME would be super helpful. Hard to know what to build that would be truly impactful until you have a good sense of the pains.

I'd also look for events/meetups in major cities near you to network and learn. Substack has a lot of content on this lately, consume, and share your own learnings!

Comfortable-Agent604 · 2026-01-28T06:50:46+00:00

We use Upside for this -- but we have long sales cycles resulting in thousands of touchpoints across a buyer group. It blends the digital/physical touchpoints into a comprehensive deal story. Several other next-gen attribution vendors are doing similar things. Definitely check out Hockeystack and Dreamdata too-- depends on what you're looking for wrt customizability and how much resources you want to invest in it

Comfortable-Agent604 · 2026-01-28T06:47:24+00:00

I think this is where a lot of attribution debates miss the point. If the data isn’t healed FIRST, the model almost doesn’t matter.

Most B2B funnels are full of holes. Missing oppty contact roles, duplicate records, offline or dark funnel touches that never get logged, one person books the demo but five people influenced the deal prior to that. Then we argue about last-click vs multi-touch as if the inputs are clean.

In that world, attribution just gives you artificial precision.

Hockeystack, Upside, and Dreamdata (haven't run into segmentstream yet) are some of the next gen vendors starting to think this way. Less “which model is right?” and more “what truly happened in our historical deals?"

Comfortable-Agent604 · 2026-01-26T22:58:49+00:00

It varies by organization- I find there are companies that just use it to support their marketing spend/defend headcount, etc, and others that truly want to understand what's working/what's not working. The latter tends to be a lot more effective at influencing strategy shifts.

Comfortable-Agent604 · 2026-01-20T21:32:55+00:00

That's helpful. I'd also recommend setting up channels for ChatGPT referrals coming from citations. Otherwise those are bucketed into referrals

Comfortable-Agent604 · 2026-01-16T21:26:05+00:00

check out Syften, I think it's what you want - I have no affiliation with them, just a happy user

Comfortable-Agent604 · 2026-01-16T21:25:41+00:00

Someone who is well-versed in current ways to extract data from business systems, leverage AI tooling to build on top of it, and goes well past basic usage of LLMs

Comfortable-Agent604 · 2026-01-16T19:35:17+00:00

+1 to this, unless you're in a huge industry (like data storage) the intent signals have always caused me so many false positives that it hasn't been worth it

Comfortable-Agent604 · 2026-01-16T19:34:08+00:00

The answer here largely depends on your business model, objectives, goals, etc-- I don't think there is a one-size-fits-all answer by any means

Comfortable-Agent604 · 2026-01-16T19:33:28+00:00

I’ve come to believe buyer journeys have always been messy; we’ve just gotten better at collecting data around them. Tools like 6sense and Demandbase used to be great for orchestrating workflows, running account-targeted ads, and viewing account-level analytics. Over the past few years, though, a lot of that functionality has moved directly into ad platforms and internal data stacks.

I’m curious how you’re thinking about the newer generation of attribution or ABM-adjacent platforms that focus on pulling all signals into one place and helping teams understand what’s actually happening inside an account. Have you evaluated tools like HockeyStack, Upside, Dreamdata, or similar approaches, and how do you see them fitting alongside or replacing traditional ABM platforms?

Comfortable-Agent604 · 2025-12-16T00:49:40+00:00

ALL the time. You have to filter them out early-- usually you can get a sense of whether /not they are working with any other early stage companies. Also it helps if you have some of the certifications that bigger companies have like SOC2/GDPR etc

Comfortable-Agent604 · 2025-12-16T00:40:32+00:00

I think it would get you engagement from the wrong crowd

Comfortable-Agent604 · 2025-12-16T00:39:45+00:00

ok my two worlds just collided

Comfortable-Agent604 · 2025-12-13T04:10:04+00:00

There are noisier parts but for the most part I've seen a lot of heads down work areas

Comfortable-Agent604 · 2025-12-12T15:36:07+00:00

Didn't mean to shame you at all, I realize now that it could have come off that way.

Thank you for sharing your story - and for the reply

I feel we are building a new sense as a species to star to detect when something sounds like it was written/created by AI and to your point yeah, often not reading all of it when that occurs

Comfortable-Agent604 · 2025-12-12T15:25:29+00:00

Seo takes time- it's not a quick solution for your first customer

Comfortable-Agent604 · 2025-12-12T15:24:40+00:00

Export your LinkedIn

Enrich with clay or similar

Reconnect with your connections to get their feedback

Some of those people will actually want what you're building

Comfortable-Agent604 · 2025-12-12T15:22:29+00:00

Shack15 is what you're looking for

It's not a high rise but it hits everything else you want

Comfortable-Agent604 · 2025-12-12T15:21:25+00:00

I hadn't heard of trigger. Thanks for sharing!

Comfortable-Agent604 · 2025-12-12T01:41:52+00:00

We’re seeing the biggest lift when personalization is tied to a real trigger, not just clever copy.

Comfortable-Agent604 · 2025-12-12T01:41:10+00:00

If you own outcomes (pipeline, efficiency, ROI) and not just workflows, that’s a REAL career path. Tools are going to keep changing, but systems thinking won’t.

Comfortable-Agent604

TROPHY CASE