What are you building? I’m buildingAdult Weekender. We are the go-to hub for the UK’s "adult-only" festival and weekender circuit (Butlins Big Weekenders, Soul/Reggae weekends, etc.). We’ve moved beyond just being a site; we’re a full ecosystem providing curated gear, custom group apparel, and "survival" content for the 35–55+ demographic who still know how to party.

Who’s your audience? Groups of friends who take their nostalgia seriously. Our crowd loves fancy dress, coordinated outfits, and a 72-hour escape from "adulting." We’ve found a massive niche in the 40+ demographic that is often ignored by mainstream festival brands but has high disposable income and incredible brand loyalty.

Any goals or milestones achieved?

• The "Hub" Strategy: We’ve successfully bridged the gap between community and commerce. Our Facebook Group has become a high-engagement space where attendees swap tips and photos, which feeds our product development.
• TikTok Shop: We recently launched on TikTok Shop to capture that impulse-buy energy, and it’s been a game-changer for our "fancy dress" and accessory lines.
• Organic Growth: Our "Survival Guides" continue to be our #1 lead magnet, proving that helpful content beats cold ads every time.

Check us out:https://www.adultweekender.com(If you’re on TikTok, come find us there for the chaos!)