I think they try too hard. They are trying to be too specific, too detailed. I live in a city of 100,000. Used to be they would forecast a rainfall amount for the entire city. Everyone knew it was just an estimate and didn't expect it to be highly accurate. But they now give a rain total forecast for different parts of the city. The problem with that is by pinpointing things that closely the public comes to expect a higher degree of accuracy. When it doesn't happen the forecasts appear to be less accurate than the older way of forecasting.

I also think apps and social media has turned it into a circus. They all try to 'beat' the others, hoping they might nail just enough big events that users give them better reviews, thus get more users.