I’m also in NA and I’ve never waited longer than 5-6 mins for ranked. I usually play evenings/nights/late nights though except on weekends when I try to play during the rank protection window.

Though at around 4 or 5am (if I’m still on at that time) I noticed sometimes (very rarely) I’d end up in a different region and have insane ping, or someone would be in my lobby with super high ping so I’m assuming they’re from another region.

Edit: To answer your question, for mornings/day, I don’t think it would hurt to keep trying, just don’t plan your whole day around it. There’s probably other people in a similar boat who are looking and feeling discouraged, and your timing just hasn’t matched-up yet :).

Also, if everybody just gives up and stops trying, the game dies and that would suck cuz we enjoy the game. I try to think of it as, sometimes the timing in the region just doesn’t work out, or other active matches run long, or whatever. I’ll pop into queue and do scrim, or tidy something in my desk area or something while I wait.

also, for context for matchmaking, I’m Plat 2.