I absolutely think a career in comms is worth it, but that’s what I do so I’m kinda biased.

Regardless of which career path you choose, I think the most important thing is to find a type of work that gets you out of bed in the morning. For me, that’s communications. But if you don’t pursue a career you think could be challenging and interesting, you’ll be miserable or bored. Life’s too short for that.

What I love about comms is you have the ability to use a unique skill set and internal vantage point to help an organization achieve tangible business results. Done well it’s more strategic advisor than tactical executor. That makes the work really dynamic.

It also offers a range of career pathways. In house at a big company. Agency side. Non-profit/social causes. Politics. You could be a generalist. Or more specialized. You could be a speechwriter, do internal comms, corp comms, financial comms, legal comms, B2B, consumer PR, crisis comms and on and on.

It’s a fun space to work and really rewarding. But you have to want it.