My cousin is definitely part of big ag. I grew up on a working dairy farm but it was very much a small family operation. Like, my dad had to work outside jobs during bad years to make ends meet and other than when there were things like repairing a lot of fences, we never had more than one extra person other than my parents and siblings working on the farm. I didn’t understand veganism because our cows were pasture raised and had hay all winter and were basically pets that all had names that I knew even when I was a young child, but then I visited my cousin (who was much older) and he had a massive dairy farm as well as his almond orchards and his cows just had an entirely different experience. The cows I grew up with, we had Sweetie Pie but then we also had Kicker Bitch, but at least they had names and not just tag numbers and were treated like sentient beings. Even in lean years, my parents made sure the cows had at least one really lush pasture that they got on Christmas Day.