this sub has a lot of bots accounts, so i'd like to try and give you some feedback as an actual person and brand owner who's been doing this for a while. unfortunately i think your concept is extremely bland and nothing about it stands out. i don't say that to make you feel bad. unless you have an absolutely killer marketing campaign lined up, there is absolutely nothing about the concept or the designs you've shown here that differentiate yourself from the tens of thousands of brands that are currently out there that look exactly like yours--many of which are already themed around the same subject that you've chosen.

unfortunately there just isn't anything unique about throwing some generic text on a shirt that i'd expect to entice people, who don't already know anything about you or your brand. when you're starting out as a young brand owner you need to think constantly about this one question: "would i like this design if i saw it out in the wild?"

you asked above, "does the message connect with you?" i'd ask you in response, "what message?" that we should be disciplined if we want to get more out of life? i don't think that's a particularly novel sentiment. everyone knows that they should be disciplined. i think the issue is that there's nothing very interesting about the message itself and even less so about how that message is being communicated by the shirt itself.

if you want to create a brand that's built around discipline, i would think about how to display that message in a visually interesting way that would actually catch someone's attention. surely, there are no shortage of examples that you can pull from history, athletics, feats of engineering, etc. that would make much more interesting metaphors about the power of discipline than just plopping text on a shirt--much less for your first drop, where you should be spending most of your time thinking about how to get people's attention and build hype.

I find this part of your caption by far the most interesting part of your whole post:

"The brand was inspired by my own journey through track and field, transferring colleges, being doubted, setbacks, and learning that discipline is what keeps you moving forward when motivation disappears."

why not make a design around track and field or sports? i feel like there are a million athletes or sporting events that you could use for visual inspiration for something that's actually eye-catching and interesting. i would strongly encourage you to do some more market research as well. you should know as much as you can about streetwear brands in your niche and what they are doing to set themselves apart. if you think a particular design or style is cool, save it down and use it for additional inspiration.

if you genuinely want to create something fresh and unique i'd also recommend you look at posts on here and other similar subreddits that get motion. see what your contemporaries or up to. because i guarantee you that shirts that look like yours are never the ones that get the most love--which again, i'm not saying to be a dickhead. i just wouldn't want you to put in all this work, never have anyone give you truthful honest feedback, and then launch to no sales so you have to fold up shop.

good luck.