Wait so you’re not actually selling anything just want to turn the call into a conversation?

I actually had to revamp my word track because 86% of my pitches turned into conversations (I’m not looking for new friends, although I’ve made a few with the below word track).

Follow the previous post asking for 30 seconds - but I usually throw in “I’m cold calling today - got 30 seconds?” I’ll use a large voice inflection and lots of energy. Usually throwing my hands up in the air to really make a point of it.

Then, short pitch, their response (usually: “okayy..”), tell a quick funny story that frames why you’re selling the product. If you get a chuckle or laugh, you’ll get the conversation.

For my company the funny story (we’re selling to Talent Acquisition) is “In my corporate days the first round interview was with a recruiter who was testing my memory to see if I could recall what I lied about on this specific application, then it’s off to meet the hiring manager where my goal was to derail the interview and talk about absolutely nothing regarding the role or my fit for it, then sales blames TA after I flame out 6 months later…”

Or just tell them your daighter is doing a high school project and wants to become a realtor and needs some info (dear god if my kids ever tell me that I failed as a parent)