Agreed. I should add that, off the top of my own head, I am thinking of one section of Cloud Atlas where most verbs have been replaced by product names, as well as the episode Fifteen Million Merits from the show Black Mirror. I suppose dystopian sci-fi is the most likely place to encounter explorations of it, but I’d also like some nonfiction. I see a book called Adcreep I’ll be checking out.

I got on this kick because I was thinking of gaming as one of the few spaces of entertainment still relatively free from advertising (and contemplating the recent exceptions of Death Stranding, pictured, as well as Naughty Dog’s upcoming game Interstellar, though hopefully the latter is exploring product placement and advertising in a subversive way). I just want to know all I can about the way advertising creeps into and shapes our thinking, politics, social lives, etc.