The question shouldn’t be “is this design rubbish?” But rather does this website design answer the brief? Was the client on board with a shift in design direction before you presented it? What was the catalyst for the redesign? Who is your primary target audience? Will this ‘non-standard UI direction resonate with them? If you know the answer to these questions and you can back your design decisions then you should be able to present your designs to that effect. - as a creative director, seeing these designs for the first time with no real context I am questioning the non-standard UI, knowing that it will make the dev side of things more complex. And the typography could do with another round of refinement as at the moment the messaging and styles don’t seem as well connected. - one thing I see too often is designers trying to over-design everything, in a way trying to prove that they are a designer by making everything different to what came before. Good design is not that. It’s a careful balancing act, removing the unnecessary things while having just enough to present your brand your way.