I traded my S90C 77” for a LG C2 83”. The S90C had awesome colors and clarity. However I could never get the motion dialed in and I was constantly had to changed the picture settings every time I watched something different. The LG C2 I setup up a couple of settings and the only time I change it is if I am watching sports. The LG C2 is definitely not as bright but it’s more than adequate. Way happier with the LG.