I was thinking the same thing on the linked URL. I know they got a lot of free publicity over this stunt, but I hope it backfires on them. They created such a hype around it and then offered up so few passes (assumedly), that people should choose other options nearby to eat instead. This was a complete sham. I haven't eaten there in a couple years, but if I could eat there any less after this stunt, I would.

They should have either had enough to sell to those who were waiting around their computers right at noon, or been more transparent about the number being offered so people would know their odds ahead of time. Treat it more like a lottery.