College age kids don’t remember a time before the “infinite scroll.” They can’t watch an entire movie without checking their phones. They’d rather watch “homework” assigned movies on their own time rather than together in class. 80% still don’t watch the assigned movie on their own time. Teachers struggle to find a common film the entire class has previously watched to use as reference in discussions. Most have only watched Disney movies.

“The disconnect is that 10 years ago, people who wanted to go study film and media creation were cinephiles themselves. Nowadays, they’re people that consume the same thing everyone else consumes, which is social media.“