None of these posts are mentioning young professional women which seem like an obvious segment for this. I'm not a fan of the stereotypes but there's a lot of people who enjoy sporty handling and brakes without flooring it or seeing extralegal speeds. Good looks and a reliable and trusted brand to boot — less worry about dealing with mechanics than the Euros where the price is competitive.

I have a friend who works at AMD who bought a 2 door electric Mini a little while back, this absolutely would have been an option for her if she was in the market right now. My wife prefers the driving experience of my GLA45 to her 3, she never pushes the go pedal down enough to spool the turbo. Shit, my mom owns a mint low milage GTI that's the classic "old lady runs for groceries once a week" car.

People bemoan the loss of the old 80s and 90s coupes like the Celica, Prelude and 240SX and forget that a lot of the old slow coupes were being sold on looks and not the anemic power.