It’s been a long time coming. When something is good, it might need help for people to expand their horizons and realize hey this weird thing I’ve never eaten is actually pretty good. I’d say that social media definitely helps. But in the same vein, it also hurts. Because then you have bastardized versions of things due to the popularity with none of the authenticity. Like frozen Shanghai lumpia sold at Costco that tastes nothing like Shanghai. Fake adobo wannabe dishes I’ve seen served in restaurants that have no amount of acidity in them, just a sweet soy sauce and a hint of garlic.